Hotjar offers a feature called ‘Polls’ which allows you to poll your visitors. You can ask them about their experience on your website, how to improve your product, their favorite flavor of ice cream, whatever you want.
Here you can see a Hotjar Poll in action.
This poll is set to pop up on the bottom right side of the page. Since installing this Poll, we’ve received lots of valuable information from visitors.
But Popups Are the Devil’s Billboard…
To be honest, I’ve never been a fan of using popup polls like these. I think they’re annoying and they distract from the main goal of the site.
On the other hand, you can get a lot of useful, actionable visitor feedback that you might miss out on if it wasn’t for the poll.
So usually I avoid using Hotjar polls.
However, when building an e-commerce site I think the pros outweigh the cons. The visitor feedback you receive is invaluable. It can help you improve your website, your conversion rate, your products, etc.
Hotjar Polls in Use
I started using Hotjar Polls on this e-commerce site two months ago.
In the first week, we received 7 replies. Some of the replies turned out to be pretty valuable.
- Two customers pointed out a checkout bug that was preventing some people from checking out! Fixing this helped lower the checkout dropoff rate.
- One person pointed out a CSS bug in Safari.
- One person gave helpful feedback about one of the product’s design.
- One person just wrote, “Alles gut :)” and that was nice to hear. Priceless.
Since then, I’ve added Hotjar polls to all my other e-commerce sites. And it’s been equally as helpful on those properties too.
Protip: Pause your polls when running giveaways, contests, or holiday specials. This is one of those times where the popup can distract from the main goal of the site. When you show your visitors a big giveaway welcome mat AND a hotjar poll at the same time, they tend to ignore both.
Want some help setting up Hotjar on your Shopify or e-commerce site? Shoot me an email and I’d be glad to help out!
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